When people will look back on the twentieth century as how important it was for the human civilization, we cannot fathom the huge importance of the biggest technological advancements ever made, such as starting to understand the natural structure of atoms, the explosion of information made possible by the progresses in technology and development of computers, space exploration etc. As a result, people might say that the twentieth century will be remembered for the birth of the internet, space exploration and political intrigues.
One other important aspect that frequently goes unnoticed is the amazing advancements1 in the quality of people’s lives brought about by modern medicine as we know it, which has saved tons of lives and will continue to do so in the future. People usually are amazed by the latest generation of tablets, phones, electric cars, etc., but sometimes take for granted a simple medicinal tablet that will cure your fever or sinus infection. One could argue that, in the future, some pharmaceutical products could be more important than others due to their enormous impact on human lives, especially the progress in the fields of neurobiology, immunology, cellular differentiation, DNA testing etc., which can have a potentially significant impact on the lives of future humans. One example of a great achievement for the mankind that could become a reality in the future through continuous research in the above-mentioned fields is the curing of aging. Achieving this feat would undoubtedly reshape our society and change the way in which we live our lives.
In the pharmaceutical industry, the most important funds are usually moved towards Research and Development, while on the other hand not many people really understand and appreciate the contribution made by the marketing pharmaceutical system and the professionals in this field. These people enable the medicine to be always accessible at any time and place in the required quantity and at a reasonable price with all it’s necessary required health information available.
As with every sector in the world, the segmentation of the pharmaceutical market is