The research design is the blueprint for the fulfilment of the objectives and answering the questions. It is a master plan specifying the method and procedure for collecting and analysing needed information
Methods of Data collection
Primary Data –
Primary Data was crucial to know the consumer buying behaviour towards cosmetics products. Primary data was collected having face to face conversation using the questionnaire prepared.
Secondary Data –
All relevant secondary data is collected from various sources like Internet, Books, Magazines, and Articles etc.
Method of analysis
A structured questionnaire is used to collect the data. Questionnaire is a sought to be the best tool for collection of reliable data. The questionnaire consists of multiple choice questions to achieve the objective of research.
Research instrument use for the primary data collection is questionnaire.
• Random sampling technique
• Random quota sampling
• Convenience sampling
AREA OF STUDY
STATSTICAL TOOL APPLIED