Home Research PapersRepurchase are affected by many factors gather together to

Repurchase are affected by many factors gather together to


            It has
two phases to identify consumer purchase attitude which encouraging consumer
purchase and increasing consumer to repurchase (Chinomona and Dubihlela, 2014).
For repurchase is defined as purchase the same good or services more than one
time because of the consumer attitude and most of the consumers have the
potential repeat purchasing (Ibzan, Balarabe, Jakada, 2016). According to Haque
et al. (2015), the intention is defined
as the antecedents that motivate and encourage consumers’ purchases of product
and services. Chinomona et al., (2014)
stated that repurchase intention are affected by many factors gather together
to make repurchase decision. Balla, Ibrahim and Ali (2015), showed that the
company need attract new customer are difficult than keep an old customer. So
that the company should keep the relationship with old customers and try to
increase their repurchase intention. Based on the several research repurchase intention
is based on the consumer’s loyalty and this opinion had been generally accepted
(Varga, Vuji?i? and Dla?i?, 2014).
Therefore, the commitment of  repurchase
and repatronise a same product or a same service in the feature is showing the
consumer’s loyalty.

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Repurchase intention is to define
as individual’s judgment about the customer repeating buy again same product or
service from the same firm (Ariffin et al.,
2016). According to Kuo, Kang and Chen (2014), satisfaction of consumer after them
using the products or having services will affect purchase intention in the
future. The consumer dissatisfied with the products or services will make them
complained about it, they will not purchase again. In contrast, consumer
satisfaction after using a product or receiving a service they will affect
their repurchasing behavior in the future, willing to buy the same product or recommending
to another consumer. Borrowing from the definition of Dubihlela and Ngxukumeshe
(2016), repurchase intention would represent at the longer period time, the consumer
still willing repeat purchase from the same firm.  Repurchase intention is used as the dependent
variable in the study.


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