Hotel’s management and strategy
Management is important for organized life and necessary to run all types of management. It is the activities associated with running a company, such as staffing, detecting, leading, organizing, monitoring, controlling and planning resources within an entity with the overall aim of achieving its objectives. Good management is the backbone of successful organizations. According to the case study of operations objectives at the Penang Mutiara this essay will describe how I think the hotel’s management will make sure that the way it manages the hotel is appropriate to the way it competes for business. And how could the hotel management implement any changes in strategy. And it will outline some examples and explanations.
Managing a hotel comes with a range of responsibilities. You must be able to confirm to new challenges, help different departments and ensure the hotel maintains a standard of excellence. As a hotel manager, you will be responsible for supervising and having a strong knowledge of finance, planning, service and organization. While you have a team of managers working beside you, as hotel manager you have to lead rather than follow. You must also make sure your staff are managing their time and departments efficiently. You must have strong attention to detail, leadership and teamwork skills. At some hotels, depending on the size and type, you may find yourself dealing with a lot more day-to-day tasks than you would at a more prestigious place. You may also have less contact with guests, but you’ll spend time monitoring the business through regular meetings. https://www.glion.edu/blog/what-is-hotel-management-all-about/Behind every effective organization is a compact strategy that has flagged the way for its achievements. Management must look and modify activities depending on results. If a company is not graceful to change based on feedback, it’s organizational management is not complete. The success of the organization depends on achieving distinctive business results from its competitors through the use of basic processes that have the leading role in investing its tangible and intangible resources available and expected, as well as awareness of the intellectual approaches and concepts of the organization. Organizational dynamism, work and management from a holistic perspective. You should try to have a good organizational management strategy in place to keep your workplace running smoothly at all times.
Hotel’s performance objectives
Operation performance includes activities that ensure the achievement of objectives in an effective way. Performance management focuses on the organization’s performance or management of its departments, staff, or even product or service development, as well as many other areas. In addition, performance management is a process by organizations to range their resources, systems and staff with strategic objectives and priorities. According to the case study of operations objectives at the Penang Mutiara this essay will describes how quality, speed, dependability, flexibility and cost impact on the hotel’s external customers and the relationship between some of these objectives that has internal benefits. And it will outline some examples and explanations of these performance objectives.
The hotel would want to do things right; that would not want to make mistakes, and would want to satisfy its customers by providing error-free goods and services which are fit for their needs and requirements. This can be achieved by implementing the performance objectives to run properly and keeping customers’ requests.
Firstly, the quality performance is by doing things right. The service quality and performance in Penang Mutiara hotel is that the quality of service has to be impeccable. For example, their staff must be friendly towards their guests. And of course they must have knowledge to answer the guest questions. The building and equipment are strong, elegant, attractive and comfortable with stylish design and top- class materials not only creating the right impression but, choosing them carefully so the hotel still looks good over the years. In that respect managing the quality dynamic is regarded as a comprehensive approach to improving the way of running a business (Rajagopal et. al, 1995).
Secondly, there should be speed performance by doing things fast and minimizing the time between a guest asking for goods or services and the guest receiving them. Mutiara hotel fast response to customers is important so that a guest should not be kept waiting. For example, if every guest in the hotel decided to call room service and request a mal instead of going to the restaurant, their room service their room service department would surely be grossly overloaded and customers would have to wait, so they overcome with this by keeping a close watch on how demand for room service is building up by calling in staff from other restaurant in the hotel and to do this they have to make sure their staff are multi-skilled. However, it’s kind of flexibility which allows them to maintain fast response to the customer.
Thirdly, dependability is also a essential principle of a well-mannaged hotel. they should always keep their promises and everything should be on time. for example, rooms must be ready on time and accounts must be ready for submitting when a guest departs. however, drinks, food, entertain-ment have to be available.
Fourthly, the cost means things have to be done at low cost and productive by producing goods and services at a reasonable cost for the market and at the same time there is a profit for the organization and this gives a cost advantage to the customers. Regard to the cost of the Mutiara hotel, they use 60 percent of total operating expenses for food and beverages and 6 percent for energy costs. The greater number of guests inspires the higher use of rooms and restaurants, which makes the cost low and the profitability reasonable.
Based on the performance objective that we mentioned, we can get benefit within the organization. This happens when the quality of the hotel is high, the demand of guest will increase because the person feels comfortable to stay in. Furthermore, when there is speed, reliability and flexibility the problems and consequences will be managed in a way that will work quickly and organize. Moreover, when there is more demand there will be more job opportunities for the unemployed. Also, The cost is important for customers because they are looking for high quality and reasonable cost.
The process of performance management is an integrated strategic process, but it is strategic because it means more comprehensive and longer-term considerations in the performance of the organization. By ranging the objectives of the organization, the team and the individual with the essential performance ability. The organization need to understand the external environment and the requirements from the customers especially to achieve high level of good performance.