Posters are found all over the world in public places and are usually visually striking. They are designed to quickly attract the attention of the public and encourage them to react in a special way according to the advert, to make them aware of a political viewpoint, or attend a specific event or to purchase. Poster art was classed as a lower quality of art, but it was still an effective way of communicating a message to a wider audience. Rock posters were also important to the cultural movement of the time because they created a union between the music and the art world that would bring more people together to support a cause. It gained momentum when artists like Andy Warhol and Roy Lichenstein acknowledged their new art form. The 1960’s witnessed some of the most important cultural changes in the 20th century including the radical new approach to posters.
With these changes, people became aware of the new constrictions on the availability of goods, although this was felt mostly among the younger generation. They did not place the same value on objects that previous generations had.
The younger generation ignored many products of the industrial consumer society. It was believed the cost of industrial growth wasn’t a benefit and produced social unrest. Uncontrolled growth would cause repercussions in industrial development and affect nature and cause damage to the environment, and the ecology. In the 1960 s students rebelled against war, the establishment, industrial society and anyway of life that put goods and profits before people and the environment, the dissatisfaction with contemporary values, also rebelling against the gap between the wealthy and the poor which caused many uprisings across the USA and Europe.
Political and social causes were increasingly being campaigned with posters against the Vietnam war, atomic weapons, hunger and pollution. The Media, easy travel, cameras, reporters were bringing daily evidence to the people, things that had never been seen live before.
The young wanted to experience the east and experiment with their culture, the religion, drugs meditation, yoga fashion mayo Fashion and jackets were popular.
The 1970s brought a greater cultural and social separation between the west and the east as the cold war was ceasing and Russia was now trading with the USA. Cars and televisions became common in the more advanced countries.
“Jack Tworkov, a prominent artist from the fifties and abstract expressionist movement, described how there was a sensibility of the sixties: the emphasis on thingness. Similarly, artists and viewers were, on a quest for the real, for something tangible to hang on.”
Among the many posters that could be mentioned Robert Wesley Wilsons posters were controversial. Some he produced showed the sensual side of women, and how it should be acceptable to be a sexual person. People had to suppress their natural urges before the sixties because it wasn’t considered the correct behaviour, especially for women. Wilson appeared to show women negatively in his posters by making them sex objects but in reality, was trying to reflect how women were questioning their existence in society. The culture became radical with its open use of drugs and he went on to produce psychedelic posters. Wilson experimented with drugs, and most of his posters had suggestions of being in a hallucination state when made. Wilsons psychedelic style soon became so well-known that more established artists were acknowledging the trend. Wes Wilson was a designer of psychedelic posters, he invented a style that is now associated with the peace movement, psychedelic era, and the 1960s. He was known for inventing and popularizing a psychedelic font around 1966 that made the letters look like they were moving or melting.