One may think that UI conventions and patterns constrain the capability to be creative however in fact giving focus on impact and purpose behind illustrations, they press you into problem-solving function which requires more from the pack thinking and really gets the creative juices streaming.Contrary to popular belief that User interface Design is highly technological and “by the reserve”, it actually allows imagination while adding interpretation and user delight with proper use of illustrations and animations. Juxtaposed with other components of the design, illustrations not only help guide the user but makes the complete experience a more enjoyable one.Here are some instances where illustrations add value to the work:Illustrations help brand recall:Like in real life, first impressions rely heavily on visuals. Distinguishing yourself from the audience with unique and custom-made visual elements that are exclusive to your product brings about designs that induce brand recall. Illustrations enhance your brand experience and help create a very personal hook up with users. On the other hand, relying greatly on stock photography and typography provides limited or no personality to your design.Illustrations provide visible aid:Simply put, an instructions with images is easier and faster to understand than a prolonged explanation. This is because illustrations have good thing about being unambiguous and direct whereas people are skimmers and almost never attentive. Symbols are universally recognizable symbols, thereby removing language obstacles and facilitating understanding among a more substantial audience. In most cases, text is substituted or clubbed with iconography/illustrations to provide respiration space within an otherwise, cluttered display. Adequate amount of vacant space (in the appropriate places!) allows the attention to understand easily and freely.Illustrations create pleasure:Directly – Illustrations are likeable. Even the most banal of softwares can be live-ned up with illustrations. They bring forth a sense of wonder, playfulness, whimsy and a standard positive vibe. They add value beyond features and can be utilized for different purposes like on-boarding, vacant states, errors and spinners.Illustrations lead to better conversions:An interesting and interactive walk-through automatically invokes the users fascination with the app at step one itself. On boarding displays introduce the main element features or advantages of app to the user which helps arranged expectations and increases overall experience, a lack of that can be confusing. A well done walk-through can make an individual happy and feel anxious to start out using the app.All said and done, it isn’t a hard and fast guideline that illustrations should be contained in your design. You will discover diverse reasons for which they will be required. Use your very best judgement as not all experiences require one. But if used well, illustrations can assist in taking digital experiences to another level.