New someone has mentioned to us, how our

New things I
discovered and learn:

The new
things that I discovered this week are that how much our experiences influence
our perception of things. This is something which I had never realized before
like how we see something once someone has mentioned to us, how our mind primes
the object which we are expected to see. Another thing that I learned from this
week was how biased our perception is based upon the past, present and future.
Our experience this includes habituation, present could be our current
experience or context while future could be based upon what we are trying to
achieve, our goal.

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What I found
and where:

I wanted to
know more about the Gestalt effect, how we vision everything as structures
which is why I found a video on YouTube by the name ‘Gestalt Principles of
Perception-With Examples’ by Michael Britt where he talks about how our vision
is designed to see patterns, to organize the chaos of the world. He uses
several examples such as a photo of a vase which if perceived differently can
also be two faces facing each other. What he says is that it all depends on
what you consider as a central focus.

 

How info can
be used in experience design:

Considering
what I have learned about our vision and perception I can apply it in
experience design by avoiding ambiguity, by following the same pattern to what
humans or the user is familiar with. Based on their perception and considering
Gestalt’s effect.

 

Design rule
1:

Not making
anything ambiguous

Design rule
2:

Familiarizing
with the user’s experience of perceiving things

Design rule
3:

Basing on
the user’s perceptual goal of what they are trying to achieve

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Personal blog week 2

 

New things I
discovered:

During this
lecture I got to learn about how our eyes work in daily life. One thing that I
had never realized was how limited our colour vision is, how our vision is
optimised to detect contrast, so we can detect contrasts but not brightness.
Also how a reflection of a colour in our eye is the only way the human eye can
distinguish colours (how the colours are presented). Another important thing I
realized was how poor our peripheral vision is.

 

What I
learned this week:

So I
learned was about why periphery is good, as it guides fovea, detects motion and
makes vision clear in the dark. And for humans who have linear visual search
unless the object  stands out in the
periphery. For example the colour Red. Another important aspect that I learned
was how the meaning of colour is different for every human being, this has to
do something with culture or background.

 

 

What I found
and where:

As I was
interested in learning more about how we perceive colours, how we detect them.
Which is how  I found this video on Youtube,
a Ted-ed video called “how we see color- Colm Kelleher” in which I found out
about the three receptors we haven’t our eye which send signals to the brain
whenever a colour is detected. So in the video he gives an example when the
human eye sees the colour yellow thus the red and green receptor send signals
to the brain.

 

How info can
be used in experience design:

This
information that I have found can be used in experience design to create
designs that relate to the colours the user familiarises with fitting the
peripheral vision.

Which is how I have formed these design rules:

1.      People
can miss changes in their visual fields

2.      The
meaning of colours is different in culture

3.      9%
of men and women are colour blind

 

 

 

 

 

 

 

 

 

 

 

 

 

Personal blog week 3

 

New things I
discovered:

During this week, I discovered about how our memory works,
what I never knew was that our memory consists of two parts known as, the
long-term memory and the short-term memory.

 

What I
learned this week:

I learned about the LTM which stored information for a
long period of time, and the duration is from few minutes to a lifetime. Also,
the LTM can be changed.  On the other hand,
I also learned about the three aspects of the STM which are, that it consists of
limited capacity (so a limited number of items can be stored at a time), there
is a limited duration of 15 to 30 seconds and encoding which is primarily
acoustic which means that translating visual information into sounds.

 

Following that I also got to learn about how we fail
to notice something fully visible as our attention gets engaged on something
else, this is known as inattentional blindness. Another aspect of this is
change blindness, which is the change in environment which is hard to notice for
observers.

 

What I found
and where:

As
I was interested in learning more about inattentional blindness and how we as humans get our
attention easily diverted. I found a video on YouTube published by
“khanacademymedicine” called “Divided
attention, selective attention, inattentional blindness, & change blindness
| Khan Academy” and in the video,
they give you a task to count the stars while a small image appears which we as
humans fail to notice as we are so focused on the task. Thus, the video gives
more in-depth information about selective attention and divided attention and
explains more about inattentional blindness and change blindness.

 

How info can
be used in experience design:

This
information that I have found can be used in experience design to create
designs that have a flexibility and is efficient to use, other
than that, the user can
familiriaze with the design by keeping it task-relevan.

Which is how I have formed these design rules:

1.      An
alteration within the fields can be missed by the human eye

2.      Humans
remember four items at once

3.      It
is easier to recognise information than to recall to

 

 

 

 

 

 

 

 

 

 

Personal blog week 4

 

New things I
discovered:

This week I discovered about how we humans learn to
read with patterns. I didn’t know how we learn to read by breaking every word
or letter into smaller pieces.

 

What I
learned this week:

So I
learned was about how our eyes continue with saccades when reading but
the movements follow the line of the text. So, for every word our fovea fixes
on a word, recognizes its pattern and the analyses it in the brain as it moves
to the next word. And our vision lands on the centre of the word not on the
boundaries.

 

Another important thing I learned were the two parts
reading involves feature-driven and context-driven processing. And, that
skilled and unskilled readers use different parts of the brain.

 

What I found
and where:

As I was
interested in learning more about skilled and unskilled readers
how they use different parts of their brain I looked up information on it and
found a short documentary by Discovery channel called “How does your brain
learn to read”. In the video, they talk about the history of reading and how
humans process words in their brain in milliseconds and move on to the next
word. And how every human is different in the learning process.

 

How info can
be used in experience design:

This
information that I have found can be used in experience design by minimizing
the need for reading as it is unnecessary..

Which is how I have formed these design rules:

1.      Pattern
recognition helps humans identify letters

2.      People
prefer a shorter line length

3.      And
Font size matters when reading

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Personal blog week 5

 

New things I
discovered:

The new things that I discovered which I had never
realized ever was how we learn and how easy it is to alter humans when it comes
to making decisions.

 

What I
learned this week:

So I
learned that we have three brains, the new, middle and
reptilian brain. And how all three of them control different things such as the
new brain controls conscious activity, the mid brain control emotions and the
old brain classifies things into parts and regulates body’s automatic
functions.

Along with that I also learned about what influences
humans in their decisions and the main ones were the fear of loss, imagination
and memories and the choice of words can affect our decision-making.

 

 

What I found
and where:

I was
looking up more information about decision-making and how in
politics or in gaming shows they use tactics to alter people’s decisions. So, I
found this very interesting Ted-ed video on the “psychology behind irrational
decision”. In the video, they talk about how the fear of loss effects people’s
decisions and how this tactic is used by gaming shows to manipulate their
decisions.

 

How info can
be used in experience design:

This
information that I have found can be used in experience design to create
designs that provide options and alternatives which help find the
solution and provide unbiased data.

Which is how I have formed these design rules:

1.      People
learn best from examples

2.      People
make unconscious decisions

3.      Mood
influences the decision-making process

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Personal blog week 6

 

New things I
discovered:

I found out about Fitt’s law and hand-eye coordination
which I hadn’t payed attention to before.

 

What I
learned this week:

So I
learned about hand-eye coordination and how our bodily
movements are connected. Thus, according to Fitt’s law buttons should be made
big enough to click as humans find it difficult to click on small ones. Another
thing I learned this week was the relativity of time, the connection of
emotions and bodily sensations

 

 

What I found
and where:

As I  was unaware of the connection of emotions and
bodily sensations I found a video by “American Museum of Natural History” where
they show illustrations of bodies with emotions and body sensations and to
gave  a lot of information on their
connection.

 

How info can
be used in experience design:

This
information that I have found can be used in experience design to create
designs that involve pre-programmed emotions and that are
aesthetically pleasing to the user.

Which is how I have formed these design rules:

1.      Emotions
are tied to muscle movement

2.      People
like to have something familiar when they’re sad

3.      Seven
basic human emotions are universal

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Personal blog week 7

 

New things I
discovered:

The new things I discovered this week are related to
motivation, how different ways are used to motivate people. One thing that I never
knew of was about how nudging is used to motivate people.

 

What I
learned this week:

So I
learned was about motivation and persuasion how some things are
design to motivate or provoke people to use them such as the text that are
usually on stairs which provoke people to use them. Another important thing
that is part of the persuasion technology are colours which are used to trigger
people. Along with this I learned about the 6 principles of influence which are
reciprocity, commitment, social proof, sympathy, authority and scarcity.

 

 

What I found
and where:

I found a video related to the 6 principles of
motivation, as I was interested in it. The video is called “The power of
motivation” and in the video, they give an example of how a person can
easily motivate himself to decide.

 

How info can
be used in experience design:

This
information that I have found can be used in experience design to create
designs that trigger people to get motivated so this could be
anything related to the user such as colour.

 

Which is how I have formed these design rules:

1.      People
get more motivated as they get closer to a goal

2.      Autonomy
allows people to be motivated

3.      Unpredictability
keeps people searching for more

 

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