It is a common phenomenon for all the organisations that in order to be more profitable

It is a common phenomenon for all the organisations that in order to be more profitable, in order to actually survive within the market organisations therefore must recognise and at all times stay close to the consumers to offer products as well as services which can then be bought by the consumers. In today’s changing world it can be seen that organisations are therefore using a systematic approach to comprehend the behaviour of the consumers constantly on the basis of different marketing strategies. For all organisation it is very critical to understand the consumer behaviour as it is considered an important element in the business industry.

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