extensive for e-commerce, a key strategic direction for

extensive training programs. One of the goals
of the SEAL training, as frequently shown on
television and other media, is to “construct
a reputation of SEALs as totally dedicated,
ruthless, and lethally skilled operators who
would be a totally invincible foe” (Clardy 2005,
p. 291). Similarly, although not empirically documented
yet, another possible benefit of training
could be social capital, via relationship building,
norm development, and institutional trust
(Brown & Van Buren 2007). In other words,
training has the potential to affect important
social processes that in turn are likely to affect
organizational-level outcomes.
Darch&Lucas (2002) conducted interviews
with 20 small and medium-size business owners
in the food industry in Queensland (Australia).
These companies dealt with products
such as meat, fruit, vegetables, seafood, and
grains. The main goals of this study were to
understand business owners’ barriers to their
uptake of e-commerce and to identify strategies
enabling them to engage in e-commerce
initiatives. Results showed that of several barriers
to e-commerce, an important one was the
lack of training. Study participants noted that
training would be a key strategy by which they
could address their need to acquire the necessary
knowledge and technological skills. In
short, training was seen as an important enabler
for e-commerce, a key strategic direction for the
success of many of these small and medium-size


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