Rancho Vegas was the first hotel and casino on the Las Vegas Strip. In October
1942, the Last Frontier Hotel began operations on a site that had previously
been known as Pair-O-Dice.
1944, Margaret Folsom bought the tract from Squires for $7,500, and in turn sold
33 acres to Billy Wilkerson. Wilkerson was the owner of nightclubs in Los
Angeles. Wilkerson planned to build a hotel of European style with luxurious
rooms. Due to the high cost of materials during World War II, his associates
learned that Wilkerson was out of money and offered financing, allowing
Wilkerson to keep a one-third ownership stake and operational control. Nowadays,
the left numerous hulks of incomplete or unoccupied buildings were dotting the
landscape. These any resorts are constantly battling to lure guests to their
current electronic distribution environment has made the statement of nighttime
prices the important factor in attracting guests to hotels, but every hotelier
will show the lowest room rate through booking channels, and offer the guest
other opportunities to spend money. While there is certainly a small portion of
the population to which price is not an object, for the vast majority of us, it
becomes an important factor in the selection of a destination. But as anyone who has ever visited a
Disney resort knows, that published nightly hotel rate is only a small portion
of the ultimate cost of a visit.
concept of the casino changed. Billed as the world’s most luxurious hotel, the
casino was a part of resort destination for entertainment. Since the days of
Wilkerson’s vision, pool has been an important component; it has been a cost
center, but the food and beverage service and the cabana have available to boost
revenue value. Some casinos build adult-only pools. Non-hotel guests may
attend, often at higher charge. The gaming tables set up in the pool area,
allowing gamblers to continue playing, while they enjoy the rest.
resorts add a fee to charge for amenities, this fee can range from $6 to $25
per night. Booking a hotel based on rate alone can be a surprise when the true
rate is disclosed at check-in. Many hotels add mandatory daily resort fees.
Hotels have other methods of gaining additional revenue above the room rate. While
the hotel was allow to add mandatory charges for revenue, but some guest
dislike. The resort fees and additional fees represent a challenge. An
unforeseen symptom of lower rates is that the quality of the guest may change.
calculations based only on published rates can be confusing. Mandatory fees are
truly part of the daily rate, although usually not reflected in ADR.
Calculating the value of an occupied room becomes much more complex when the
optional fees are considered. But if charging those fees drives the guest to a
competitor who offers no fees and free parking, then the battle for additional
revenue has been lost.