Communication is a linear process that starts with the sender who creates the message and it ends with the receiver. We need to understand in communication some of the basics like who says in which channel to who in what effect Lasswell (1948).
Communication is a very intensive cycle which doesn’t only end with the sending of message to the receiver. This cycle ends only when there is a conclusive understanding between the initiator and the respondent or the receiver and this leads to what is known as communication process.
C.B. Mamoria pointed out the parts of communication process by stating that; “communication process model is making up of seven steps; the communication, encoding, the message, medium/channel, reception by the receiver, decoding, action, and feedback”.
Stimulus: This is the point at which the person who wants to send the message decides to communicate. He/she gets the stimulus which will provoke him to begin the communication. The stimulus at this point which can provoke an individual to communicate may include;
The pinion, – a discussion or a stimulus may be to get someone’s opinion towards an idea before a decision is made and therefore, the conversation may begin in order to get the opinion of the other individual. Secondly a stimulus which might trigger the source to begin communication is attitude or perception. One may have good or bad attitude, in an organization there are always people who will perceive that their colleagues are always wrong others may also have a perception that a colleague is always right and this may trigger communication either in the verge of complement or disagreement. There also are other stimuli to communication which are not limited to, confidence, education, experiences, emotions, likes and dislikes. All these may influence communication and the way one communicates.
Encoding: It is the process of assembling the message (information, ideas and thoughts) into a representative design with the objective of ensuring that the receiver can comprehend it. Here sender changes the message into signals so that receiver can easily understand the message.
During the time of decoding, one should always know that the message may involve the use of symbols, gesture which is majorly used by the deaf community or words to present a concept. At some point in schools and in different subjects like physical and biological sciences, symbols are majorly used to communicate or pass a message. When the sender decides to use symbols, then he/she should ensure that the symbols used are meaningful and understandable to the recipient.
During the time or period of encoding the message, the sender will have to decide on what he wants to transmit and basically it is always based on what the sender believes about the receiver’s knowledge and assumption along with the additional information the sender wants the receiver to know or have.
Transmission: Is the passage of message across to the receiver through a chosen medium or channel. Transmission of a mage is always very important after the creation of the massage one want to pass across and always it involves a channel which is also known as the medium. Today transmission channels include the following; Telephone/cell phones, reports, Radio, Television memos and even letters (Telegram). In communication many things can go wrong, when the sender decides to choose either of the medium of communication, noise can still be a barrier or a distractor. The recipient may interpret the communication/conversation wrong and therefore it is important to note that in linear way the effective communication is only effective when the desired effect is reached.
Reception: This is the point in which the receiver is able to get the message which was sent to him by the sender or the source. In reception the recipient may give different meaning of the message that is intendent but in the linear communication the interpretation always tend to be right. So when one is choosing the medium of communication as I had alluded, they should be cognizant to the fact that the message should be recipient friendly in terms of understanding whether one chooses semiotics to pass a communication. If the receiver is addressed to do something specific in a communication process then this is known as cognitive.
Decoding: This is the process by which the receiver can interpret the message actually meaning of communication.
This is the process by which the receiver interprets the sender’s message. The message here is converted into thoughts; he/she will analyze the message, with an aim understanding the message.
Response/Feedback: The sender will send the message to the receiver and take it back to the sender after going through the message this is known as the feedback. Feedback can either be direct or indirect. Response/feedback is a very important part of the communication process which shows that the recipient/receiver understood the message, it also shows effective communication.